Benefits of Integrated Ticketing Scheme
The Integrated Ticketing Scheme will change the way public transport is viewed in the Greater Dublin Area. It will have such a profound impact that it will be hard to imagine travelling without an ITS Card.
Why Smart Cards
Smart Cards are the de-facto standard for electronic ticketing in public transport. Customers hold their card over a reader at the gate or point of entry, benefiting from improved convenience and speed in the ticketing process. With an immense worldwide installed base, it is a well proven technology, and is currently used in high volume public transport ticketing in cities such as Hong Kong, London, Belfast, Nottingham, Singapore and many more.
Customer Benefits of ITS Cards
The benefits of ITS Cards for customers include:
- Reduced boarding times
- Shorter queues for tickets
- No need to have the correct change
- Fast, secure and convenient transactions
- Minimises need for cash
- Reusability: the ability to recharge the card
Operators Benefits of ITS Cards
The benefits of ITS Cards for transport operators include:
- Minimises need for cash and cash management
- Facilitates seamless travel and transfer across different operators
- Can improve transportation service by making it easier to use the system
- Tamper proof storage of transaction activities
- Decreased levels of fare evasion and fraud loss
- Reliable and proven technology in volume production
- Cards can support multiple different applications on the chip, each with its own dedicated keys and memory area.
- Cheaper maintenance costs as readers do not have moving parts
- Card can be used for other purposes other than travel e.g. toll roads, building access control etc...
- Provides a tool to implement creative and flexible fare policies and hence influence usage
- Can be used to manage passenger numbers (e.g. prevent overcrowding) in a closed system